Privacy policy
Privacy Policy
I. Information on the controller / data protection officer
1. Name and address of the controller
The controller within the meaning of the General Data Protection Regulation and other national data protection laws of the member states as well as other data protection regulations is:
LHLK Agentur für Kommunikation GmbH
Tegernseer Platz 7
D-81541 München
Managing directors: Dirk Loesch
Phone: 0049 (0) 89.720 187 0
E-mail: kommunikation@lhlk.de
Website: www.lhlk.de/en/
2. External data protection officer
Alarmstufe Red GmbH
Bettina Sandrock
St. Georg Strasse 44
86911 Diessen
Phone: 0049 (0) 8807.949596
E-Mail: dsgvo@alarmstufe-red.de
Website: www.alarmstufe-red.de
II. General information on data processing
1. Scope of the processing of personal data
We collect and use our users’ personal data only to the extent necessary to provide a functional website and our content and services. The collection and use of our users’ personal data only takes place regularly with the user’s consent. An exception applies in cases where prior consent cannot be obtained for factual reasons and the processing of the data is permitted by law.
2. Legal basis for the processing of personal data
Insofar as we obtain the consent of the data subject for the processing of personal data, Art. 6 para. 1 sentence 1 lit. a EU General Data Protection Regulation (GDPR) serves as the legal basis for the processing of personal data. When processing personal data that is necessary for the performance of a contract to which the data subject is a party, Art. 6 para. 1 lit. b GDPR serves as the legal basis. This also applies to processing operations that are necessary to carry out pre-contractual measures.
Insofar as the processing of personal data is necessary to fulfill a legal obligation to which our company is subject, Art. 6 para. 1 lit. c GDPR serves as the legal basis. In the event that vital interests of the data subject or another natural person require the processing of personal data, Art. 6 para. 1 lit. d GDPR serves as the legal basis. If the processing is necessary to safeguard a legitimate interest of our company or a third party and if the interests, fundamental rights and freedoms of the data subject do not outweigh the first-mentioned interest, Art. 6 para. 1 lit. f GDPR serves as the legal basis for the processing.
3. Data erasure and storage duration
The personal data of the data subject will be erased or blocked as soon as the purpose of storage no longer applies. Data may also be stored if this has been provided for by the European or national legislator in EU regulations, laws or other provisions to which the controller is subject. The data will also be blocked or deleted if a storage period prescribed by the mentioned standards expires, unless there is a need for further storage of the data for the conclusion or fulfillment of a contract.
III. Provision of the website and creation of log files
1. Description and scope of data processing
Each time our website is accessed, our system automatically collects data and information from the computer system of the accessing computer.
The following data is collected:
– Information about the browser type and version used
– The user’s operating system
– The IP address of the user
– Date and time of access
– Websites from which the user’s system accesses our website
The data is also stored in the log files of our system. This data is not stored together with other personal data of the user.
2. Legal basis for data processing
The legal basis for the temporary storage of data and log files is Art. 6 para. 1 lit. f GDPR.
3. Purpose of the data processing
The temporary storage of the IP address by the system is necessary to enable the website to be delivered to the user’s computer. For this purpose, the user’s IP address must remain stored for the duration of the session. The data is stored in log files to ensure the functionality of the website. We also use the data to optimize the website and to ensure the security of our information technology systems. The data is not analyzed for marketing purposes in this context. These purposes also constitute our legitimate interest in data processing in accordance with Art. 6 para. 1 lit. f GDPR.
4. Duration of storage
The data will be deleted as soon as it is no longer required to achieve the purpose for which it was collected. In the case of the collection of data for the provision of the website, this is the case when the respective session has ended. If the data is stored in log files, this is the case after seven days at the latest. Storage beyond this period is possible. In this case, the IP addresses of the users are deleted or alienated so that it is no longer possible to assign the calling client.
5. Possibility of objection and removal
The collection of data for the provision of the website and the storage of data in log files is absolutely necessary for the operation of the website. Consequently, there is no possibility for the user to object.
IV. Use of cookies – banner
1. General information on the cookies we use
Our website uses cookies only if you have consented to their collection via the cookie banner. Cookies are text files that are stored in the Internet browser or by the Internet browser on the user’s computer system. The information stored in a cookie may include, for example, the language settings on a website (with us you have the choice of whether the website is displayed in German or English) or consent to the use of cookies.
The following distinction helps you to better understand what types of cookies there are:
– Temporary cookies are automatically deleted when you close the browser. These include session cookies in particular. These store a so-called session ID, with which various requests from your browser can be assigned to the joint session. This allows your computer to be recognized when you return to our website. The session cookies are deleted when you log out or close the browser. We only record temporary cookies if this is necessary for the service provided.
– Permanent cookies remain stored even after the browser is closed. They are automatically deleted after a specified period, which may vary depending on the cookie. You can delete cookies at any time in your browser’s security settings. We only collect information that goes beyond the necessary cookies if you have consented to this via the cookie banner. You can also revoke your consent there at any time.
– First party cookies: These are set by us and are the necessary cookies for the website to be available.
– Third party cookies (cookies from third-party providers): These are mainly used by traders (so-called third parties) to process user information. We only collect third-party cookies if you have consented to them via the cookie banner. You can also revoke your consent there at any time.
– Necessary (also essential) cookies are those that are absolutely necessary for the operation of the website.
– Statistical and marketing cookies: These are cookies that are used for online marketing purposes (in particular marketing of advertising space, targeted advertising) and analysis of user behavior for the purpose of optimizing the online offering. Such cookies are also used for profiling. Profiling is used to show users content that matches their potential interests. If we use cookies or tracking technologies, we will inform you of this separately in the privacy policy or when obtaining consent. You can configure your browser settings according to your wishes and, for example, refuse to accept third-party cookies or all cookies. We would like to point out that you may then not be able to use all the functions of this website.
2. Description and scope of data processing
Cookies are used to store usage data (including access times, websites you have visited, content viewed) and meta/communication data (information about your devices, IP addresses).
3. Legal basis for data processing
If we ask you to consent to the processing of your personal data using cookies and you consent, the legal basis for the data processing is your consent (Art. 6 para. 1 sentence 1 lit. a GDPR). Otherwise, the legal basis for the processing of personal data using cookies is Art. 6 para. 1 sentence 1 lit. f GDPR.
4. Storage duration
In the context of obtaining consent (so-called cookie consent), we point out the storage period of the respective permanent cookie. Otherwise, the storage period can be up to two years.
5. Cookie banner
Our cookie banner informs you about the collection of information. The “Details” function tells you specifically what data is collected, the functionality, the provider and how long it is stored. The essential cookies section is activated, as this ensures that the website is accessible. In addition, you will find the following areas that are deactivated by default:
– YouTube videos
– Google Analytics
– Facebook Pixel
– LinkedIn Insight Tag
We do not collect any data that goes beyond what is technically necessary without your prior consent via activation in our cookie banner. You can also withdraw your consent there at any time.
6. Objection and revocation of consent
If the processing of your personal data by cookies is based on legal permission, you can object to the processing at any time. You can first declare your objection by changing your browser settings (e.g. by deactivating the use of cookies). Please note that certain functions of our website (e.g. the default language) will then no longer work. We will draw your attention to further objection options in the information on the service providers and cookies used.
If the processing of personal data by cookies is based on your consent, you can withdraw your consent at any time. We use a cookie consent management tool for this purpose. This tool provides you with information about the cookies we use (processing and provider). You can also give and/or withdraw your consent in this tool. The declaration of consent is stored by a cookie. This is done so that the query about the use of cookies does not have to be made again and we can also prove the consent in accordance with our legal obligation. The settings you have made in the cookie tool are stored in the cookie.
V. E-mail contact
1. Description and scope of data processing
To contact us, you can use the e-mail address provided or use the click function provided by us, which opens an e-mail window in your e-mail program. The user’s personal data transmitted with the e-mail will be stored. The data will not be passed on to third parties in this context. The data is used exclusively for processing the conversation.
2. Legal basis for data processing
The legal basis for the processing of data transmitted in the course of sending an e-mail is Art. 6 para. 1 sentence 1 lit. f GDPR. If the e-mail contact is aimed at the conclusion of a contract, the additional legal basis for the processing is Art. 6 para. 1 sentence 1 lit. b GDPR.
3. Purpose of the data processing
If you contact us by email, our legitimate interest in processing the data is to respond to your contact.
4. Duration of storage
The data will be deleted as soon as it is no longer required to achieve the purpose for which it was collected. For personal data sent by email, this is the case when the respective conversation with the user has ended. The conversation is ended when it can be inferred from the circumstances that the matter in question has been conclusively clarified.
5. Possibility of objection and removal
If you contact us by e-mail, you can object to the storage of your personal data at any time, e.g. by e-mail. In such a case, the conversation cannot be continued. All personal data stored in the course of contacting us will be deleted in this case.
VI. Online marketing
As part of online marketing, we process personal data for the purpose of displaying advertising or other content that is intended to address the potential interests of users. Another purpose of the processing is to measure the effectiveness of the measures and to optimize our website content.
For this purpose, relevant information is stored in so-called user profiles in relation to said content. These user profiles are stored in cookies (please also see our information on cookies in this privacy policy). The information stored includes, among other things:
– Online networks used
– Websites visited
– Content viewed
– Browser used
– Computer system used
– Usage times
– IP addresses
However, the IP addresses are pseudonymized by shortening the IP address to protect users. In the following, we will first provide you with information on the services used by the third-party providers and on the third-party providers themselves, after which we will go into the legal basis, the purpose of processing and the storage period.
1. Facebook pixel
Facebook pixel this function is only activated if you have given us your consent via the cookie banner.
a) Service
Facebook Pixel is an analytics service provided by Facebook Ireland Ltd. that combines data from the Facebook network with actions taken through this website. This allows users of the website to be shown interest-based advertisements (“Facebook ads”) when they visit the Facebook social network or other websites that also use the process. We are interested in showing you advertisements that are of interest to you in order to make our website more interesting for you. For this purpose, your browser automatically establishes a direct connection with the Facebook server. We have no influence on the scope and further use of the data collected by Facebook through the use of this tool and therefore inform you according to our level of knowledge: By integrating the Facebook Pixel, Facebook receives the information that you have accessed the corresponding web pages of our website or have clicked on an advertisement from us. If you are registered with a Facebook service, Facebook can assign the visit to your account. Even if you are not registered with Facebook or have not logged in, it is possible for the provider to find out and store your IP address and other identifying features.
b) Provider
Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland, parent company: Facebook, 1 Hacker Way, Menlo Park, CA 94025, USA; Website: https://www.facebook.com; Privacy Policy: https://www.facebook.com/about/privacy; Opt-Out: https://www.facebook.com/settings?tab=ads.
2. Google Analytics
Google Analytics is an analysis service that is only activated if you have given us your consent via the cookie banner.
a) Service
Our website uses Google Analytics, a web analytics service provided by Google Inc. or Google Ireland Ltd (“Google”). The information stored in a cookie about your use of our website is generally transmitted to a Google server in the USA and stored there. However, if IP anonymization is activated on this website, your IP address will be shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and truncated there. Google will use this information on our behalf to evaluate your use of the website, to compile reports on website activity and to provide other services relating to website activity and internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.
b) Provider
Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; Website: https://marketingplatform.google.com/intl/de/about/analytics/; Privacy Policy: https://policies.google.com/privacy; Opt-Out: Opt-out plugin: https://tools.google.com/dlpage/gaoptout?hl=de, Settings for the display of advertisements: https://adssettings.google.com/authenticated
3. LinkedIn Insight Tag
LinkedIn Insight Tag is a LinkedIn function that is only activated if you have given us your consent via the cookie banner.
a) Service
Our website uses LinkedIn Insight Tag. This is an analytics service provided by LinkedIn Corporation or LinkedIn Ireland Unlimited Company, which links data from the LinkedIn network with the actions taken through this website. We are interested in showing you advertising that is of interest to you in order to make our website more interesting for you.
b) Provider
LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA; Website: https://www.linkedin.com; Security measures: IP masking (pseudonymization of the IP address); Privacy Policy: https://www.linkedin.com/legal/privacy-policy, Cookie Policy: https://www.linkedin.com/legal/cookie_policy; Opt-Out: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out.
4. Scope of the processing of personal data
The above-mentioned online marketing services process the following personal data about you:
– Usage data (characteristics for identifying the user, information about the start and end as well as the scope of the respective use, websites visited, information about the content viewed by the user)
– Meta/communication data
– Location data
– Event data (Facebook)
5. Legal basis for the processing of personal data
If you consent to the use of third-party providers, the legal basis for the processing of your personal data is consent (Art. 6 para. 1 sentence 1 lit. a GDPR). Processing does not take place without consent (please also see the section on cookies and cookie settings).
6. Purpose of the data processing
We use the above-mentioned services for the purposes of tracking, re-marketing, to make our offer more attractive, to obtain information about our target group and to measure the success of our advertising campaigns.
7. Duration of storage, objection and removal options
In the cookie settings you will find information on the duration of cookie storage and can revoke your consent (please see the section on cookies). Please also refer to the data protection declarations of the respective providers (see above) with regard to the storage period, objection and removal options. You can also disable cookies in your browser settings.
8. Security measures
The IP address is pseudonymized (IP masking).
VII. No use of social media plug-ins
We do not use social media plug-ins. On our website, we merely point out that we maintain our own presences on the social networks Facebook, Instagram, Xing and LinkedIn. If you click on the logo or the name of the social network under “Visit us on:”, you will be redirected to our respective presence on the social networks. The data mentioned under III. 1. of this privacy policy will be transmitted to the respective provider of the social network. We do not know what other data is collected or processed by the respective provider of the social network and have no influence on this.
You can prevent data processing by not clicking on the link under “Visit us on:” or by not clicking on the logo/icon of the social network. Further information on the purpose and scope of data collection and its processing by the social network provider can be found in the provider’s privacy policy provided below. There you will also find further information on your rights in this regard and setting options to protect your privacy.
– Facebook Inc, 1601 S California Ave, Palo Alto, California 94304, USA; https://www.facebook.com/policy.php; further information on data collection: and.
– Instagram LLC, 1601 Willow Rd, Menlo Park CA 94025; information on data protection can be found here: https://help.instagram.com/155833707900388
– Xing AG, Gänsemarkt 43, 20354 Hamburg, DE; https://www.xing.com/privacy
– LinkedIn Corporation, 2029 Stierlin Court, Mountain View, California 94043, USA; https://www.linkedin.com/legal/privacy-policy
VIII. Integration of videos via Vimeo and YouTube
We also show videos on our website.
1. Vimeo: own server
Videos that are integrated via Vimeo are hosted locally on our own server so that no connection to the USA is established when they are accessed. We use the external video provider Vimeo to display the videos (for more information, see https://vimeo.com). If you are logged in as a member of Vimeo, the call can be assigned to your personal user account. You can prevent this assignment by logging out of your Vimeo user account before using our website and deleting the corresponding cookies from Vimeo. You can find Vimeo’s privacy policy here: https://vimeo.com/privacy.
The legal basis for the transfer of personal data to Vimeo is Art. 6 para. 1 sentence 1 lit. f GDPR, whereby our legitimate interest also lies in the purpose of data processing to provide visitors to our website with an attractive offer. We have concluded a contract with Vimeo in accordance with the EU standard contractual clauses and also integrate the “Do Not Track” variant, which means that as little personal data as possible is transmitted to the provider.
2. YouTube
Videos that are integrated into our website via YouTube are provided with a layer. This informs you that data will be transferred to the company when you select the video. The service provider of the YouTube video platform is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. You can find Google’s privacy policy here: https://policies.google.com/privacy; opt-out option: Opt-out plugin: https://tools.google.com/dlpage/gaoptout?hl=de, settings for the display of advertisements: https://adssettings.google.com/authenticated.
When you play YouTube videos, your data is transmitted to Google. This means that personal data may also be transferred to the USA and processed there. The European Court of Justice has ruled that the USA does not have an adequate level of data protection. We explicitly point this out to you, and you can then decide whether you want to play YouTube videos on our website or not. We have no influence on the processing of personal data by Google.
For this reason, you will be informed of this fact before playing a YouTube video and can decide whether or not to play the video. If you allow the video to be played, you give us your consent to data processing. You can revoke your consent at any time via the cookie settings (please also see our information on cookies).
The legal basis for data processing is your consent pursuant to Art. 6 para. 1 sentence 1 lit. a GDPR.
IX. Rights of the data subject
If your personal data is processed, you are a data subject within the meaning of the GDPR and you have the following rights vis-à-vis the controller:
1. Right to information
You can request confirmation from the controller as to whether personal data concerning you is being processed by us. If such processing is taking place, you can request the following information from the controller:
(1) the purposes for which the personal data are processed;
(2) the categories of personal data that are processed;
(3) the recipients or categories of recipients to whom the personal data concerning you have been or will be disclosed;
(4) the envisaged period for which the personal data concerning you will be stored, or, if specific information on this is not possible, the criteria used to determine that period;
(5) the existence of a right to rectification or erasure of personal data concerning you, a right to restriction of processing by the controller or a right to object to such processing;
(6) the existence of a right to lodge a complaint with a supervisory authority;
(7) all available information about the origin of the data if the personal data is not collected from the data subject;
(8) the existence of automated decision-making including profiling in accordance with Art. 22 (1) and (4) GDPR and – at least in these cases – meaningful information on the logic involved and the scope and intended effects of such processing for the data subject. You have the right to request information as to whether the personal data concerning you is transferred to a third country or to an international organization. In this context, you may request to be informed of the appropriate safeguards pursuant to Art. 46 GDPR in connection with the transfer.
2. Right to rectification
You have a right to rectification and/or completion vis-à-vis the controller if the processed personal data concerning you is incorrect or incomplete. The controller must carry out the rectification without undue delay.
3. Right to restriction of processing
Under the following conditions, you may request the restriction of the processing of personal data concerning you:
(1) if you contest the accuracy of the personal data concerning you for a period enabling the controller to verify the accuracy of the personal data;
(2) the processing is unlawful and you oppose the erasure of the personal data and request the restriction of their use instead;
(3) the controller no longer needs the personal data for the purposes of the processing, but they are required by you for the establishment, exercise or defense of legal claims; or
(4) if you have objected to processing pursuant to Art. 21 (1) GDPR pending the verification whether the legitimate grounds of the controller override your grounds. If the processing of personal data concerning you has been restricted, this data – apart from its storage – may only be processed with your consent or for the establishment, exercise or defense of legal claims or for the protection of the rights of another natural or legal person or for reasons of important public interest of the Union or of a Member State. If the restriction of processing has been restricted in accordance with the above conditions, you will be informed by the controller before the restriction is lifted.
4. Right to erasure
a) Obligation to erase
You have the right to obtain from the controller the erasure of personal data concerning you without undue delay and the controller shall have the obligation to erase personal data without undue delay where one of the following grounds applies:
(1) The personal data concerning you are no longer necessary in relation to the purposes for which they were collected or otherwise processed;
(2) You revoke your consent on which the processing was based pursuant to Art. 6 para. 1 lit. a or Art. 9 para. 2 lit. a GDPR and there is no other legal basis for the processing;
(3) You object to the processing pursuant to Art. 21 (1) GDPR and there are no overriding legitimate grounds for the processing, or you object to the processing pursuant to Art. 21 (2) GDPR;
(4) The personal data concerning you has been processed unlawfully;
(5) The deletion of personal data concerning you is necessary to fulfill a legal obligation under Union law or the law of the Member States to which the controller is subject;
(6) The personal data concerning you have been collected in relation to the offer of information society services referred to in Art. 8 (1) GDPR.
b) Information to third parties
Where the controller has made the personal data concerning you public and is obliged pursuant to Art. 17 (1) GDPR to erase the personal data, the controller, taking account of available technology and the cost of implementation, shall take reasonable steps, including technical measures, to inform controllers which are processing the personal data that you as the data subject have requested the erasure by such controllers of any links to, or copy or replication of, those personal data.
c) Exceptions
The right to erasure does not apply if the processing is necessary:
(1) to exercise the right to freedom of expression and information;
(2) for compliance with a legal obligation which requires processing by Union or Member State law to which the controller is subject or for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller;
(3) for reasons of public interest in the area of public health in accordance with Art. 9 para. 2 lit. h and i and Art. 9 para. 3 GDPR;
(4) for archiving purposes in the public interest, scientific or historical research purposes or statistical purposes in accordance with Art. 89 (1) GDPR, insofar as the right referred to in section a) is likely to render impossible or seriously impair the achievement of the objectives of that processing, or
(5) for the establishment, exercise or defense of legal claims.
5. Right to information
If you have asserted the right to rectification, erasure or restriction of processing against the controller, the controller is obliged to notify all recipients to whom the personal data concerning you have been disclosed of this rectification or erasure of the data or restriction of processing, unless this proves impossible or involves a disproportionate effort. You have the right vis-à-vis the controller to be informed about these recipients.
6. Right to data portability
You have the right to receive the personal data concerning you, which you have provided to the controller, in a structured, commonly used and machine-readable format. You also have the right to transmit this data to another controller without hindrance from the controller to which the personal data has been provided, where:
(1) the processing is based on consent pursuant to Art. 6 para. 1 lit. a GDPR or Art. 9 para. 2 lit. a GDPR or on a contract pursuant to Art. 6 para. 1 lit. b GDPR and
(2) the processing is carried out by automated means.
In exercising this right, you also have the right to have the personal data concerning you transmitted directly from one controller to another, where technically feasible. The freedoms and rights of other persons must not be affected by this. The right to data portability does not apply to the processing of personal data necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller.
7. Right of revocation
You have the right to object, on grounds relating to your particular situation, at any time to processing of personal data concerning you which is based on point (e) or (f) of Article 6(1) GDPR, including profiling based on those provisions. The controller will no longer process the personal data concerning you unless the controller demonstrates compelling legitimate grounds for the processing which override your interests, rights and freedoms or for the establishment, exercise or defense of legal claims. If your personal data is processed for direct marketing purposes, you have the right to object at any time to the processing of your personal data for such marketing, which includes profiling to the extent that it is related to such direct marketing. If you object to processing for direct marketing purposes, the personal data concerning you will no longer be processed for these purposes. You have the option, in connection with the use of information society services – notwithstanding Directive 2002/58/EC – to exercise your right to object by means of automated procedures that use technical specifications.
8. Right to revoke the declaration of consent under data protection law
You have the right to withdraw your declaration of consent under data protection law at any time. The withdrawal of consent shall not affect the lawfulness of processing based on consent before its withdrawal.
9. Automated decision-making in individual cases, including profiling
You have the right not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects concerning you or similarly significantly affects you. This does not apply if the decision:
(1) is necessary for the conclusion or performance of a contract between you and the controller;
(2) is authorized by Union or Member State law to which the controller is subject and which also lays down suitable measures to safeguard your rights and freedoms and legitimate interests; or
(3) with your express consent.
However, these decisions may not be based on special categories of personal data pursuant to Art. 9 (1) GDPR, unless Art. 9 (2) (a) or (g) applies and appropriate measures have been taken to protect the rights and freedoms and your legitimate interests. With regard to the cases referred to in (1) and (3), the data controller shall implement suitable measures to safeguard your rights and freedoms and legitimate interests, at least the right to obtain human intervention on the part of the controller, to express your point of view and to contest the decision.
10. Right to lodge a complaint with a supervisory authority
Without prejudice to any other administrative or judicial remedy, you have the right to lodge a complaint with a supervisory authority, in particular in the Member State of your habitual residence, place of work or place of the alleged infringement if you consider that the processing of personal data relating to you infringes the GDPR. The supervisory authority with which the complaint has been lodged shall inform the complainant on the progress and the outcome of the complaint including the possibility of a judicial remedy pursuant to Art. 78 GDPR.